The brand-engagement firm GMR Marketing recently conducted a study and came up with interesting results, presented in the infographic below.
According to GMR, people today are 10 times more likely to check the Internet for breaking sports news than they are to turn to sports radio. Slightly more people use Facebook and Twitter than national news websites, at 41% to 40%. By comparison, just 13% said they get their breaking sports news from TV, and 4% from radio.
And it doesn’t matter where fans are; social media lets them get their sports fix in any place, any time. Nearly three quarters of respondents said they’ve checked social media for sports news at a party, nearly 70% during a meal, and 58% said they’ve done so while in the bathroom.